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Build a brand positioning statement

Force the edgy variant — it pressure-tests how safe the 'winner' really is.

by @whitney · recommended tool Claude · 0 unlocks

You'll need

CLAUDE SKILLS

creative-director

EXAMPLES · WHAT THIS PROMPT PRODUCES

Sample output

**Positioning statement**
For freelance designers drowning in client admin, Palette is the invoicing and contract tool built only for creative work, so you spend your hours designing, not chasing payments, because it's made by designers who lived the chaos.

**Alternate 1**
Palette is the back office for independent designers, contracts, invoices, and payments in one place, built by people who know the difference between a revision and a redesign.

**Alternate 2**
For solo creatives who'd rather design than do paperwork, Palette turns the business side of freelancing into three clicks, made by designers, for designers.

**Alternate 3 (edgy)**
Palette is for designers who hate running a business. Most invoicing apps are spreadsheets with a logo, built by accountants who've never missed a deadline at 2am. We built the opposite.

PRICE HISTORY0 cr · current

PROMPT TEMPLATE · v1.0.0

Write a positioning statement for <BRAND>.
Inputs: target <AUDIENCE>, frame of reference <CATEGORY>, point of difference <POD>, reason to believe <RTB>.
Deliver: the statement (40 words max) + 3 alternates + 1 that's deliberately edgy.