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Build a sitemap / information architecture

Design IA before writing pages — half of CRO problems are architecture problems.

by @whitney · recommended tool Claude · 0 unlocks

You'll need

CONNECTORS

Webflow

EXAMPLES · WHAT THIS PROMPT PRODUCES

Sample output

**Information architecture — B2B SaaS marketing site (AI invoicing tool for SMBs)**

**Home** — purpose: convert cold traffic · CTA: Start free trial · blocks: hero, logo bar, 3 outcomes, demo video, pricing teaser, testimonials

**Product**
- Overview — purpose: explain the what · CTA: Start trial · blocks: feature grid, screenshots
- Automated Invoicing — purpose: rank for core keyword · CTA: See it work · SEO: target "automated invoicing software"
- Payment Reminders — purpose: feature depth · CTA: Trial
- Integrations — purpose: reduce switching fear · CTA: View all integrations

**Solutions** (by audience)
- For Freelancers · For Agencies · For Accountants — each: ICP-specific proof + CTA

**Pricing** — purpose: qualify + convert · CTA: Choose plan · blocks: tiers, FAQ, comparison

**Resources**
- Blog — SEO engine · target informational keywords
- Guides/Templates — lead magnets · CTA: Download (gated)
- Customer Stories — social proof · CTA: Read story

**Company** — About · Careers · Contact

**Legal** — Terms · Privacy · Security

**Navigation**
- Header: Product, Solutions, Pricing, Resources, [Login] [Start Free]
- Footer: full sitemap by column + legal + social
- Mobile: hamburger, Pricing and Start-Free pinned visible

**SEO notes:** Solutions pages target commercial-intent audience keywords; Product sub-pages own feature keywords; Blog feeds top-of-funnel and links down to Product.

PRICE HISTORY0 cr · current

PROMPT TEMPLATE · v1.0.0

Design an information architecture for <SITE_TYPE>.
Audience: <AUDIENCE>. Primary goals: <GOALS>.
Deliver:
- Tree of top-level pages + 2 levels deep
- Per page: purpose, primary CTA, key content blocks
- Navigation structure (header, footer, mobile)
- SEO notes per top-level page.