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Due diligence on a vendor or partner

Reddit reveals more than G2 — Parallel AI surfaces both.

by @whitney · recommended tool Parallel AI · 0 unlocks

EXAMPLES · WHAT THIS PROMPT PRODUCES

Sample output

**Due Diligence: Twilio Segment as a CDP partner**

**Company basics**
Owned by Twilio (NYSE: TWLO) since 2020 ($3.2B acquisition). ~5,000+ employees across parent co. Segment is a mature, well-resourced product line; leadership now folded into Twilio's data org.

**Product reviews**
- *G2:* 4.4/5 — praised for source/destination breadth; complaints about pricing at scale (MTU-based billing) and support response times.
- *Capterra:* 4.5/5 — strong for engineering teams, steeper for non-technical users.
- *Reddit (r/dataengineering, r/marketing):* recurring "the bill ballooned" threads post-acquisition; some migrating to RudderStack/self-hosted to cut cost.

**Known customers**
IBM, Domino's, Levi's, Intuit, Atlassian.

**Red flags**
- MTU-based pricing creates surprise overages as you grow.
- Post-Twilio roadmap perceived as slower; some feature stagnation reports.
- 2022 data-incident disclosure (phishing-related) worth asking about.

**5 reference-call questions**
1. How did your bill change as MTUs grew year over year?
2. Real support response time on a P1 vs. the SLA?
3. Any roadmap items you waited on that never shipped?
4. How clean was the warehouse-sync (Reverse ETL) in practice?
5. If starting over, would you pick Segment again — and why?

PRICE HISTORY0 cr · current

PROMPT TEMPLATE · v1.0.0

DD on <VENDOR> as a potential <SERVICE> partner.
Pull:
- Company basics (size, funding, leadership)
- Product reviews (G2, Capterra, Reddit)
- Known customers (logos)
- Red flags (lawsuits, outages, churn reports)
- 5 reference questions to ask in the DD call.