Plan a social content calendar

**4-Week Social Content Calendar — Northstar Coffee Roasters | Platforms: Instagram + TikTok | Goals: grow followers + drive subscription sign-ups | Pillars: Craft, Origin Stories, Brew Tips, Community**

| Date | Platform | Format | Hook | Copy | Visual direction | Status |
|------|----------|--------|------|------|------------------|--------|
| Mon Jun 2 | IG | Carousel | "Light roast isn't weak — it's just braver." | Myth-bust the light vs. dark roast strength belief; 5 slides. | Macro shots of beans at each roast level | Drafted |
| Tue Jun 3 | TikTok | Reel | "POV: your pour-over finally tastes like the café" | 30s slow-pour ASMR with the one ratio tip. | Overhead, golden light, no talking | Idea |
| Thu Jun 5 | IG | Reel | "We flew to Huila to taste this lot." | Origin story teaser; subscriber-exclusive bag. | Travel B-roll + farmer portrait | Idea |
| Fri Jun 6 | TikTok | Reel | "Stop storing coffee in the fridge." | Quick storage myth + the right way. | Fridge → pantry jump cut | Idea |
| Mon Jun 9 | IG | Static | "3 grinds. Same bean. Wildly different cup." | Brew tip; grind size 101. | Side-by-side grind comparison | Idea |
| Wed Jun 11 | TikTok | Reel | "Rating your worst coffee habits." | Personality/community engagement bait. | Talking-head, fast cuts | Idea |
| Fri Jun 13 | IG | Carousel | "What 'subscription' actually gets you." | Soft sell: free shipping + early lots. | Clean product flat-lay | Idea |
| Mon Jun 16 | IG | Reel | "The 4-min cold brew nobody tells you about." | Brew tip, summer angle. | Condensation close-ups | Idea |
| ... | ... | ... | *(weeks 3–4 continue: 3 IG + 2 TikTok per week)* | Mix maintained at ~50% education, 30% origin/craft, 20% product | ... | Planned |

**Cadence notes:** IG 3x/week (Mon/Wed or Thu/Fri), TikTok 2x/week mid-week; product/sell posts capped at 1 per platform per week to protect reach. Subscription CTA rotated into bio link weekly.