Repurpose a long video into Reels clips

**8 clip candidates from "Scaling a DTC Brand to $10M" (47-min podcast) — ranked by viral potential**

**1. [12:40–13:25] "The ad that lost us $40k" ⭐ Top pick**
Hooks: (a) "We lit $40,000 on fire in one weekend." (b) "This ad mistake almost killed us." (c) "Never scale an ad before you see THIS number."
On-screen text: "$40K gone. In 48 hours." | Reframe: keep speaker center-third, push-in on the punchline.
Why: specific dollar figure + failure story = highest stop-rate.

**2. [31:10–31:50] "Fire your best customer" ⭐**
Hooks: (a) "Our most loyal customer was costing us money." (b) "Fire your top 1%. Seriously." (c) "This sounds insane but it doubled our margin."
On-screen text: "Fire your best customer?!" | Contrarian = shareable.

**3. [04:05–04:55] "Why we ignored our investors"**
Hooks: (a) "Our investors told us to do the opposite." (b) "We ignored the smart money. Here's why."
On-screen text: "We told the VCs no."

**4. [22:30–23:10] "The 3-email flow that prints money"** — actionable, high save rate.
**5. [38:15–38:55] "Hiring mistake that set us back a year"** — relatable cautionary tale.
**6. [09:20–10:00] "How we got our first 100 customers"** — evergreen, strong for follows.
**7. [44:00–44:40] "What I'd do differently"** — reflective, good closer clip.
**8. [17:50–18:30] "The metric we check every morning"** — niche but high-intent audience.

Reframe note for all: 9:16 vertical, speaker locked to center, burn captions, cut 0.5s of dead air at each in/out point.